Section Six

Market

Market growth | Competition

Our customer will come 20 to 25 minutes in every direction of the facility. Youth games are 40 minutes long and adult 50. Once the drive to and from becomes longer than their playing time the players become more difficult to obtain.

1. Proximity to freeway. When we are within 10 minutes of a freeway off ramp that increases our 20 to 25 minute perimeter of customers. This facility is within 5 minutes.

2. Our players bring friends, relatives, and parents to the games. They frequent local businesses while the game is going on and we're able to contribute to the neighborhood economy.

3. This will be the first time we have ever built a facility from the ground up, however I feel this will be a strong point as we have highlighted the best attributes of each of our facilities in the design of the (your town) facility. The (your town) site is close to the heart of the soccer community with lots of extra room. We have pre-leased a portion of this building for $2,500 per month.

4. The purchase of the building demonstrates our commitment to the business and gives us reason to make further improvements since our future is stable. In previous rental experiences the owners would change the rents significantly when they found out the rarity of open span buildings and their importance to us.

5. This building is built specifically for indoor soccer. I have done price comparisons and this building is built exactly for cost with no mark up. The sooner we're able to open the building and business the more difficult it is for a competitor to try and take our market.