Our customer is from 8 to 60 years old. A seasonal base exist for youth and we try not to compete with outdoor soccer. Adults play year round with little drop off in play during the outdoor season. Youth practice twice a week during outdoor and play on the weekend, enough soccer for parents and coaches. Adults play on the weekend and maybe one practice during the week. That leaves time for indoor. Males are seventy percent of our market. We touch every marketing aspect to find what works.

1. If we're comfortable with the quality of ownership of the (local pro team) we'll align ourselves with their organization, donating practice times and setting up exhibition games.

2. We develop relationships with outdoor leagues. They provide names of coaches and contacts to get us started.

3. We set up recruiting tables at universities and advertise in their periodicals for players and teams.

4. Spin off markets. Once youth begin playing we target their parents, brothers, and sisters to play.

5. Outdoor teams enter a team to give them time to mesh before outdoor starts. Eventually, indoor turns year round. If you don't keep your team together in indoor, other teams invite them to play with them, then have the advantage of recruiting them for outdoor.

6. Some facilities band together and create a sort of semi pro league where they play among themselves. The best male and female players from all our facilities compete, and we invite professional coaches to attend. These players have supported our facility and we're going to do all we can to help them get employed in the soccer profession. Last year 32 of our players played professionally.

7. Tournament of Champions. Each facility holds tournaments and the winners go on to face each other at a predetermined location.